Description

Live online course- see attendance requirements for CE credit.

Cost: *Members $49.00 & Non-Members $74.00, 3 Clock Hours.

The Art and Psychology of Real Estate Marketing

This course equips real estate agents with effective marketing strategies to stand out in a competitive market and win high-value listings. By integrating the art and science of marketing with design psychology – using tools like home staging and data-driven marketing insights – agents will learn to position themselves as trusted advisors. They will also learn how to craft compelling listing presentations and leverage a team of professionals to deliver exceptional results for their clients while elevating their real estate business.

The Psychology and Art of Selling 

• Understand the psychology behind buyer and seller behavior and how to use it to influence decisions.
• Learn techniques to help sellers emotionally detach from their property and see it as a marketable asset.
• Discover how to position yourself as a trusted advisor who can guide clients through the emotional and practical aspects of the selling process.

Data-Driven Marketing for Results 

• Gain insights into using market data and analytics to create compelling pricing strategies.
• Learn how to leverage data to overcome seller objections, demonstrating the value of your marketing approach.
• Explore case studies and examples of how data-driven insights can lead to faster sales and higher property values.

Design Psychology and Professional Tools 

• Delve into the principles of design psychology and how aesthetics influence buyer perceptions and decisions.
• Learn how to use home staging as a strategic tool to enhance a property’s appeal and marketability.
• Discover how to collaborate effectively with stagers and other real estate professionals as part of your marketing team to enhance and elevate your business.

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IMPORTANT! Attendance requirements: Live online course will be presented via ZOOM Meeting. The link to join the meeting will be sent in the confirmation email. Students will need a device with two-way video and audio capabilities and a (free) Zoom account. To verify attendance, students must keep their camera on for the duration of the course and respond to live polls. Clock hour credit will only be given to students with their camera on, who are present and visible on their camera during the course, and who participate in course polls/chat. Please call 425-974-1011 with questions.

Instructor: Joké Durojaiye is the award-winning CEO of Genesis Home Staging, a former real estate broker, and a Director at the Real Estate Staging Association®. With over 20 years of experience in business, design, and real estate marketing, she is a respected speaker, educator, and host of the Creative Business Mindset Podcast™. Joké is a sought-after educator at Business of Home Staging LLC and created the DESIGNED To Sell™ course, helping real estate professionals use design psychology to market homes more effectively, elevate their brand, and close deals with confidence.

*Only Active REALTOR® members of SKCR are eligible to receive Member price online. If you are a REALTOR® member of another Association, you are eligible to receive Member price. Please call the Association office at 425-974-1011 to register.

Cancellation Policy:
*Pre-registration required. Only Pre-Paid registrants will guarantee reservation.
(Cancellations must be made 24 hours in advance of scheduled class for refund)