NEW! Pricing Strategy Advisor (PSA) Certification Seminar (Online via Zoom, 09/17 - 09/18/2025)

Description

Live online course- see attendance requirements for CE credit.

Cost: *Members $99.00 & Non-Members $129.00, 6.5 Clock Hours.
(*Attendance required for both days/sessions of class to receive clock hour credit.)

When:

SESSION 1: Wednesday, September 17, 2025, from 09:00AM - 12:00PM PST
SESSION 2: Thursday, September 18, 2025, from 09:00AM - 12:30PM PST

Mastering the CMA!

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. This course is designed to instruct both seller & buyer representation.

1. Enhance your pricing skills
   Learn best practices for analyzing local market data, evaluating a property’s value, and making pricing recommendations.
   
   
2. Select the best comps
   Implement strategies for evaluating and selecting the most relevant comps and adjusting them to account for differences with the subject property.
   
   
3. Prepare accurate and insightful comparative market analyses (CMAs)
   Access trusted sources for local market data and consider how indicators such as supply and demand and absorption rate influence pricing recommendations.
   
   
4. Work constructively with appraisers
   Develop skills for working with appraisers, learn how to review a report, and take appropriate action when a report appears to contain inaccuracies.
   
   
5. Guide clients through the process
   Utilize strategies for alleviating anxiety and correcting misperceptions that clients may have about home values and learn to present your recommendations with confidence.

Complete this course to apply for the Pricing Strategies Advisor (PSA) certification.
BONUS! This course counts as an elective class for ABR® and SRS. 

PSA Member Benefits:
With the skills you learn by earning this certification, you will be equipped to provide guidance on navigating mortgage applications and alternative financing options for all types of buyers.

Other benefits include:

• Use of PSA logo and name
• Listing in the HFR directory & differentiation on nar.realtor and realtor.com^®
• Downloadable PSA Certificate
• Customizable Press Release
• PSA Customizable Marketing Materials
• Quarterly e-newsletter
• Access to the PSA networking & referrals Facebook group
• Credit toward the ABR® designation

How to earn the Pricing Strategy Advisor Certification:

1. Be a member in good standing with the National Association of REALTORS^® (NAR).
2. Complete this one (1) day course.
3. Submit the one-time application of $179.00. There are no annual certification dues, but you must maintain membership with NAR to use PSA.

Click here to learn more about the PSA Certification!
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IMPORTANT! Attendance requirements: Live online course will be presented via ZOOM Meeting. The link to join the meeting will be sent in the confirmation email. Students will need a device with two-way video and audio capabilities and a (free) Zoom account. To verify attendance, students must keep their camera on for the duration of the course and respond to live polls. Clock hour credit will only be given to students with their camera on, who are present and visible on their camera during the course, and who participate in course polls/chat. Please call 425-974-1011 with questions.

Instructor: Mark Kitabayashi

*Only Active REALTOR® members of SKCR are eligible to receive Member price online. If you are a REALTOR® member of another Association, you are eligible to receive Member price. Please call the Association office at 425-974-1011 to register.

Cancellation Policy:
*Pre-registration required. Only Pre-Paid registrants will guarantee reservation.
(Cancellations must be made 24 hours in advance of scheduled class for refund)