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The Power of Storytelling in Real Estate (In-Person Training, 05/09/2024)

The Power of Storytelling in Real Estate (In-Person Training, 05/09/2024)

Thursday, May 9, 2024 (9:30 AM - 12:30 PM) (PDT)


Cost: *Members $49.00 & Non-Members $74.00, 3 Clock Hours.

Breakfast/Refreshments Sponsored by: Sandy Svensson, Vacassa

“Crafting Your Story & Bio To Attract Like-Minded Clients"

Are you able to craft a compelling bio that motivates like-minded clients?
Do you know how to tell a unique story that will inspire like-minded clients to act?
Are you able to clearly define your Unique Value Proposition?

Your story holds the key. The story is THE differentiator. It’s the trust builder.

Let’s put it to work.

Learn how to stand out, make lasting connections, and drive sales as you communicate your Unique Value Proposition and Key Points of Difference through storytelling.

Discover how to galvanize & magnetize your ideal clients to you and your unique offerings. 

Together we will: 

  • Craft a customized headline & bio you can put to work across various marketing platforms.
  • Create custom templates you can implement to drive results and engage your ideal client.
  • Develop real, relevant, brief stories to inspire your ideal clients to ACT.

Learning Objectives:

  • Boost self-confidence by learning how to articulate your WHY and key differentiators.
  • Discover how to create compelling connections,  conversations, and copy through engaging stories.
  • Leverage storytelling tactics to attract more clients and establish yourself as a trusted authority.
  • Practice the art of delivering impactful stories in 2 minutes or less.
  • Learn the art of storytelling and avoid the pitfalls of “Death by Story.”

Intended Audience: This program is designed for anyone in real estate who wants to put the power of story to work to build trust, gain clients, sell properties, and stand out from the competition.

So, what’s your story? Let’s figure it out. 
Sign up for the course today! 


IMPORTANT! Attendance requirements: This is an in-person training. To receive CE credit, attendees must sign-in and attend the full duration of class. Those who arrive more than 30 minutes late to the session will not be eligible to receive CE credit.

Instructor Theresa Francomacaro, Storyteller/Facilitator/Coach  I believe human connection is a human right.” Whether you seek to live a dynamic life, lead with empathy, craft a compelling brand, drive revenue, increase engagement, deliver a TedTalk, design a presentation, secure that dream client/position, or simply have some fun, your story is THE differentiator. I’ll help you get your story straight so that you can live and work with clarity & purpose. I’ve spent decades working for Fortune 500 and non-profit companies to help 1000’s of leaders realize more than 22MM in sales & increase engagement by up to 50%. Then five years ago, I struck out on my own with Why Story Works, a consulting firm where your story is my focus. As the Chief Storyteller for Why Story Works, I help leaders put their best stories to work to create clarity, boost self-confidence, deepen connections, and drive revenue. I hold a MA in performance studies from NYU, a certification as a training specialist from UW, and I am an accredited Dale Carnegie leadership facilitator & executive coach. As a published author, produced playwright, and local storyteller, I’ve been spied telling real life stories in Seattle at The Moth, Fresh Ground Stories, Loud Mouth Lit, Rebar, and the Seattle Fringe Theater Festival. Some of my work can also be found in Red Thread’s recent publication, “Anatomy of a Book,” available on Amazon.

*Only Active REALTOR® members of SKCR are eligible to receive Member price online. If you are a REALTOR® member of another Association, you are eligible to receive Member price. Please call the Association office at 425-974-1011 to register.

Cancellation Policy:
*Pre-registration required. Only Pre-Paid registrants will guarantee reservation.
(Cancellations must be made 24 hours in advance of scheduled class for refund)


Members – $49.00
Non-Members – $74.00

Seattle King County REALTORS®
12410 SE 32nd St Suite 100
Bellevue, WA 98005 United States

Event Contact
Seattle King County REALTORS®
(425) 974-1011
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Thursday, May 9, 2024 (9:30 AM - 12:30 PM) (PDT)
3 clock hours
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