Description

Cost: *Members $49.00 & Non-Members $74.00, 3 Clock Hours.

Breakfast/Refreshments Sponsored by: Angie Castle, US Bank

The Art and Psychology of Real Estate Marketing

This course equips real estate agents with effective marketing strategies to stand out in a competitive market and win high-value listings. By integrating the art and science of marketing with design psychology – using tools like home staging and data-driven marketing insights – agents will learn to position themselves as trusted advisors. They will also learn how to craft compelling listing presentations and leverage a team of professionals to deliver exceptional results for their clients while elevating their real estate business.

The Psychology and Art of Selling 

• Understand the psychology behind buyer and seller behavior and how to use it to influence decisions.
• Learn techniques to help sellers emotionally detach from their property and see it as a marketable asset.
• Discover how to position yourself as a trusted advisor who can guide clients through the emotional and practical aspects of the selling process.

Data-Driven Marketing for Results 

• Gain insights into using market data and analytics to create compelling pricing strategies.
• Learn how to leverage data to overcome seller objections, demonstrating the value of your marketing approach.
• Explore case studies and examples of how data-driven insights can lead to faster sales and higher property values.

Design Psychology and Professional Tools 

• Delve into the principles of design psychology and how aesthetics influence buyer perceptions and decisions.
• Learn how to use home staging as a strategic tool to enhance a property’s appeal and marketability.
• Discover how to collaborate effectively with stagers and other real estate professionals as part of your marketing team to enhance and elevate your business.

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IMPORTANT! Attendance requirements: This is an in-person training. To receive CE credit, attendees must sign-in and attend the full duration of class. Those who arrive more than 30 minutes late to the session will not be eligible to receive CE credit.

Instructor: Joké Durojaiye is the award-winning CEO of Genesis Home Staging, a former real estate broker, and a Director at the Real Estate Staging Association®. With over 20 years of experience in business, design, and real estate marketing, she is a respected speaker, educator, and host of the Creative Business Mindset Podcast™. Joké is a sought-after educator at Business of Home Staging LLC and created the DESIGNED To Sell™ course, helping real estate professionals use design psychology to market homes more effectively, elevate their brand, and close deals with confidence.

*Only Active REALTOR® members of SKCR are eligible to receive Member price online. If you are a REALTOR® member of another Association, you are eligible to receive Member price. Please call the Association office at 425-974-1011 to register.

Cancellation Policy:
*Pre-registration required. Only Pre-Paid registrants will guarantee reservation.
(Cancellations must be made 24 hours in advance of scheduled class for refund)