NEW! The Silver Tsunami: Understanding the Senior Housing Market (Online via Zoom, 08/04/2026)
NEW! The Silver Tsunami: Understanding the Senior Housing Market (Online via Zoom, 08/04/2026)
Tuesday, August 4, 2026 (9:00 AM - 12:00 PM) (PDT)
Description
Live online course- see attendance requirements for CE credit.
Cost: *Members $39.00 & Non-Members $64.00, 4 Clock Hours.
NEW! The Silver Tsunami: Understanding the Senior Housing Market
The United States is experiencing one of the most significant demographic shifts in history as millions of Baby Boomers reach retirement age. This “Silver Tsunami” is reshaping housing demand, real estate transactions, and the services real estate professionals must provide to meet the needs of older adults and their families.
In this course, you’ll explore the demographic trends driving the senior housing market, the housing preferences of aging homeowners, and the opportunities available to real estate professionals who understand the unique challenges seniors face when transitioning from long-time homes.
You’ll gain insight into downsizing trends, senior housing options, and practical strategies for positioning yourself as a trusted advisor to aging clients and their families.
You'll learn how to:
- Understand the demographic trends shaping the senior housing market
- Recognize housing patterns and preferences among aging homeowners
- Identify factors that influence downsizing and relocation decisions
- Understand the role real estate professionals play in senior housing transitions
- Identify business opportunities within the senior real estate niche
- Develop strategies for positioning yourself as a senior housing specialist
- …. And more!
Learn how to better serve one of the fastest-growing client segments in real estate while expanding your business opportunities in the years ahead.
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IMPORTANT! Attendance requirements: Live online course will be presented via ZOOM Meeting. The link to join the meeting will be sent in the confirmation email. Students will need a device with two-way video and audio capabilities and a (free) Zoom account. To verify attendance, students must keep their camera on for the duration of the course and respond to live polls. Clock hour credit will only be given to students with their camera on, who are present and visible on their camera during the course, and who participate in course polls/chat. Please call 425-974-1011 with questions.
Instructor: Mary Kay Horton is a licensed Washington real estate broker and instructor with more than 25 years of experience serving residential clients throughout the Puget Sound region. Specializing in senior real estate, she helps older adults and their families navigate downsizing, relocation, and major life transitions with confidence and compassion. As a continuing education instructor, Mary Kay teaches practical, real-world strategies that help real estate professionals better serve aging clients, manage complex transactions, and build successful niche businesses in the senior housing market.
*Only Active REALTOR® members of SKCR are eligible to receive Member price online. If you are a REALTOR® member of another Association, you are eligible to receive Member price. Please call the Association office at 425-974-1011 to register.
Cancellation Policy:
*Pre-registration required. Only Pre-Paid registrants will guarantee reservation.
(Cancellations must be made 24 hours in advance of scheduled class for refund)
Members – $39.00
Non-Members – $64.00
Zoom link will be sent to registrants the day before class.
4 clock hours